Doing QA in Sales (Yet)?

How Gorgias Leverages QA to Fuel Go-to-Market Success

 

Hear Vasu Prathipati, CEO and Co-Founder of MaestroQA, and Ana Heredia, Sales Enablement Manager at Gorgias, for a strategic CEO/CX chat. Discover how Gorgias enhances its go-to-market (GTM) strategies with a proactive QA approach that goes beyond monitoring to boost sales effectiveness, improve employee performance, and refine customer interactions.

Learn how embedding QA into everyday GTM operations transforms data into actionable insights, fostering ongoing improvement throughout the organization.
When: Available Now
Where: On-Demand

 

 

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Key topics we'll cover:

  • QA Team Roles & Scale at Gorgias - Explore how Gorgias structures its QA across various teams and roles.

  • QA's Impact Beyond KPIs - Discover how QA delivers transformative insights not captured by traditional KPIs.

  • Insights & Decisions from Deep QA Analysis - Learn about strategic decisions enhanced by deep QA, identifying common oversight pitfalls.

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Vasu Prathipati, CEO & Co-Founder , MaestroQA

Vasu is the accomplished CEO and Co-Founder of MaestroQA, a company that has transformed the customer support landscape through data, analytics, and automated workflows. He has assisted hundreds of top-tier brands to revamp their CX strategies, delivering tangible results and exceptional customer experiences. A renowned thought leader and speaker, Vasu is a leading authority on modernizing customer service to enhance business impact, including QA, training, and agent performance. With a commitment to excellence and a focus on delivering tangible results, Vasu and his team at MaestroQA are dedicated to transforming customer service into a strategic partner for driving brand growth and improving CX.

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Ana Heredia, Sales Enablement Manager, Gorgias

Ana Heredia is a Sales Enablement Manager based in the Bay Area, CA. With over a decade of experience, Ana excelled in various sales roles, starting as an Account Executive at Yelp, Google, and PandaDoc for over 3 years, where she consistently exceeded sales targets. She also spent time as a Sales Development Manager at Lattice and PandaDoc for 4 years, leading teams and driving lead generation. For the past 2.5 years, Ana has thrived as a Sales Enablement Manager, developing and executing programs that equip sales and GTM teams with the tools and training needed for success at Lattice and Gorgias. Ana's expertise and leadership have made her a key player in enhancing sales performance and productivity across organizations.