Case Study: How Headspace Maintains Brand Voice Consistency Across An Outsourced Team


Headspace is a global leader in meditation and mindfulness, with more than 32 million members across 190 countries.

Their CX team works to capture founder Andy Puddicombe’s voice in every single interaction, placing emphasis on conveying authenticity and passion.

But how do you measure fluffy concepts and tone of voice, and how do you make sure your team understands them? 

It all comes down to QA. Download the case study to find out how ➡️