How a 'Culture of Quality' Fuels the New Subscription Economy

Insights from Zuora’s CEO, Founder of the Subscription Economy

Tien Tzuo, the CEO and Co-Founder of Zuora — and the pioneer behind the Subscription Economy — joins Vasu Prathipati, CEO of MaestroQA, for an exclusive conversation about how a Culture of Quality and QA fuels growth in today’s subscription-first world.

As the founder of the Subscription Economy and leader of a company that has secured over $1.7 billion in market value while redefining business models for more than 1,000 organizations, Tien will reveal how prioritizing quality helps companies retain customers, reduce churn, and build long-term loyalty.

When: Available Now
Where: On-Demand

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What You’ll Learn:

Why Quality is the Engine of Subscription Success
Discover how a Culture of Quality ensures retention, builds customer trust, and drives loyalty—key pillars of thriving subscription businesses.
How Zuora Aligns Teams Around Quality
Learn how Tien Tzuo fostered alignment across teams and processes to uncover hidden risks, enhance customer satisfaction, and deliver consistent value.
The Secret to Retaining Customers in the Subscription Economy
Explore how quality-first thinking builds unshakable customer trust, reduces churn, and ensures subscribers keep renewing—year after year.
Why Iteration is the Key to Staying Ahead
Explore how continuous improvement and a "never settle" quality mindset help companies refine their products, adapt to customer needs, and stay competitive.

Tien Tzuo, Founder & CEO of G2

Tien Tzuo is the CEO and founder of Zuora, the leading subscription management platform that powers the Subscription Economy. Widely recognized as the pioneer behind the Subscription Economy movement, Tzuo has helped businesses worldwide transform how they deliver and monetize their products and services. A visionary leader and author of Subscribed: Why the Subscription Model Will Be Your Company's Future and What to Do About It, he continues to champion a culture of quality and innovation that drives long-term customer success and growth.

Vasu Prathipati, Chief Quality Officer, CEO, & Co-Founder, MaestroQA

Vasu leads MaestroQA in its mission to help businesses Build Cultures of Quality across customer support and beyond. Under his leadership, MaestroQA has partnered with over 500 companies—including innovators like Saks Fifth Avenue, Square, Home Depot, Peloton, Bombas, Zenni, and Lyft—to transform their QA programs into strategic drivers of customer satisfaction and growth. With over 207,000 users in 85+ countries and 24M+ tickets graded, MaestroQA empowers businesses to modernize QA practices, elevate agent performance, and unlock actionable insights.